PR/Communication best practices and trends study launched
With support from major PR/Communication professional organizations – IABC, PRSA, IPR and the Arthur W. Page Society – USC Annenberg’s Strategic Communication and PR Center launched its eighth Generally Accepted Practices (GAP) Study, beginning with a focus on U.S. and with plans broaden the study to include an international audience.
GAP has a ten-year history as one of the most comprehensive and in-depth studies of the field. Its findings are used by senior-level practitioners in structuring, staffing, managing and measuring their communication organizations during a time of unprecedented change. Topics covered include budget and staffing levels relative to organizational size, use and management of social media, measurement and evaluation, shifting areas of responsibility, and the relationship between specific practices and organizational success. The findings are made available to practitioners, educators and students free of charge, as a service to the profession.
U.S.-based communication professionals – Take the survey
In addition to the International Association of Business Communicators (IABC), with its 15,000-member global network of communicators, other partners include The Arthur W. Page Society, the 400+ members of which are generally the heads of communication in major U.S. organizations; the Institute for Public Relations (IPR), which explores the science underlying the practice of communication; and the 21,000 member Public Relations Society of America (PRSA). The GAP VIII study is supported by a grant from Edelman.
The survey will close in mid-December and data will be analyzed over the following months. The findings of the U.S. study will be released in the second quarter of 2014, while the international part of the study will be released in the third quarter of that year. The Strategic Communication and Public Relations Center is part of USC Annenberg’s Public Relations Studies unit. Its mission is to advance the study, practice and value of strategic communication and public relations by conducting innovative applied research in partnership with other visionary organizations.