You’ve created a great infographic — now what?
Infographics can be amazing communication tools. They can convey an enormous amount of data quickly and easily, and give us new perspectives on world trends by letting us see information in a new light.
They can also be great marketing tools, helping position your company as a thought leader by providing a unique perspective on the issues that affect your industry, or giving a snapshot of the value you provide. (Hubspot gives some examples of this in its round-up of 2011’s top 10 marketing infographics.)
But how do you make sure your infographics are seen? Lee Odden, in his blog post “Infographic Marketing Tips,” gives 11 tips for getting your infographics the widest distribution possible. For example, find a credible data collection partner to do the research for your infographic, and encourage them to help you share the content.
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Access to information is an iterative process, the goals of which are shift and change as information is encountered. One key way to information access is that interfaces can provide mechanisms for keeping track of choices made during the search process, allowing users to return to temporarily abandoned strategies, jump from one strategy to the next, and retain information and context across search sessions.
From this point of view Infographics is a modern tool for structuring of data and information visualization for better and impressive presentation to the viewer and to the users.
Infographics can help for:
-better structuring of the facts and pass
storytelling,
-creating more interactive forms of information,
-communicate information visually,
-presents a tremendous amount of information
without disturbing the user,
- think of it as visual essay.
Facilitated overcoming problems such as:
-too much data on processes and events;
-conflicting information;
-comprehensive and complex facts;
Good examples in this area are the timeline of facebook and google public data; also tumbler, infographics of reuters, guardian abc, cnn, mashable, wolfram, linkedin. Infographics is a visual presentation information, data and knowledge.
This model is used when you need to explain the rapid, complex information and to provide greater clarity regarding the terminology. The texts are accompanied by charts, maps and charts.
Types of infographics:
—symbol chart corresponding to the basic terms and content;
—-statistics;
—-time intervals;
—-processes;
—- locations and geographic locations;
Some recommendations for infographics design:
—-to be simplified / can not put a lot of elements of a
page /;
—-carefully selected colors;
—- study based on key facts and figures;
—- remember rapid transmission of important data
related complexes;
—- include URL;
—-remember that it’s all about quickly conveying the meaning behind complex
data:
for more information see:
http://www.makeuseof.com/tag/awesome-free-tools-infographics/
Some popular formats:
animated diagrams;
annotated maps;
columns;
comparing sizes.
Some free online tools for creating infographics:
Stat Planet;
Online Chart Tool;
Gliffy;
Hohli;
Creately;
New York Times visualization lab;
Many Eyes;
Wordle;
Tableau;
Tagxedo;
Visualize.me.
Some useful links:
http://www.thomson.co.uk/blog/wp-content/uploads/infographic/
interactive-music-map/index.html
http://www.visualinformation.info/category/communication/
http://blog.hubspot.com/blog/tabid/6307/bid/23879/12-Awesome-LinkedIn-Infographics
-in-2011.aspx
http://www.pamorama.net/2010/03/03/35-great-social-media-
infographics.